NEW VIDEO | Rihanna - "What Now"

Bombshell Rihanna is still giving us life from her album she released last year...."Unapologetic". Shockingly, there's not a new album coming out before years end. It looks as if she's taking a much needed break. She just wrapped up her "Diamonds" world tour and is about to snatch wigs when she receives the "Icon" award from the American Music Awards.

But before I dive into that, lets take a look at the dark and demonic visual for the latest single, "What Now". The video kind of takes you back to the "Rated R" days, the dark and gloomy Rihanna that a lot of people actually loved more that the "Good Girl Gone Bad" Rihanna. Is it safe to say that the Chris Brown beat-down was the best thing that happened to her? Peep the video below.

I enjoy this song, and I think that the video was a great effort as well. I would say a little less than great....only because I grew a tad bit bored with just watching her shack and pull her hair and scratch her skin for 4 minutes, The random images at the end gave me some life, but other than that, It was an okay video.

I, like everyone else, love the dark tone and she brings to the table, she does it so well and effortlessly. But when that's that is being done for a four minute clip, the viewer can easily get distracted

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